The visit and the customer record separate
What staff learn in the tasting room does not reliably follow the guest into the club, ecommerce, events, or service recovery.
Winery customer and operating systems
The tasting room is busy. The customer system is fragmented.
TVGG connects the tasting room, wine club, ecommerce, events, customer data, and management decisions into one direct-to-consumer operating system.
Supporting industry
Built for established owner-led wineries with a tasting room, club, events, ecommerce, and enough operating history to show where the customer journey breaks.
See where the system breaksThe operating problem
A full tasting room is not the same as a customer system.
The visit, club invitation, ecommerce account, event attendance, service recovery, and next purchase often live in separate tools and separate staff habits. A busy weekend can feel successful while repeat revenue, retention, and management visibility remain unclear.
Club performance arrives as a total
Signups, onboarding, shipment experience, skips, cancellations, win-back, and member value are not managed as one relationship.
Events feel busy without a clear commercial job
Attendance, labor, acquisition, member value, and follow-up can remain separate from the winery operating view.
Service quality depends on who is working
The customer promise changes by channel and employee when ownership, standards, and escalation rules are not explicit.
The operating route
Build one relationship across every customer channel.
- Visit
- Taste
- Join
- Buy
- Attend
- Return
- Refer
- Manage
The customer should move through one recognizable relationship, even when the channel, employee, and system change.
What TVGG builds
Connect the commercial promise to the operating day.
Tasting-room-to-club journey
Define the invitation, data capture, staff ownership, follow-up, and experience that turns the right visit into a durable relationship.
Club onboarding, retention, and recovery
Connect the first shipment, communication, service recovery, skips, cancellation reasons, win-back, and ownership rules.
Ecommerce, events, and data handoffs
Make customer identity, purchase, attendance, preference, and service history usable across the places the relationship continues.
Channel economics and scorecards
Show management which customer and channel measures matter, how they are defined, and who acts when the number changes.
Staff ownership and service standard
Turn the desired experience into teachable decisions, escalation rules, role expectations, and a management coaching rhythm.
Customer movement and exception view
Give leadership one operating picture of conversion, retention, service exceptions, repeat behavior, and the work required next.
Capability record
Industry depth should not be disguised as a client result.
The winery build model can connect direct-to-consumer economics, customer data, tasting-room and club experience, events, technology, dashboards, brand, and operating plans.
This is capability evidence, not a published client result. No winery identity, data, artifact, quote, or outcome is used without complete authority and permission.Ways to work
Start with the customer and operating map.
Winery Customer and Operating Map
$2,000 fixed.Identify the first direct-to-consumer, data, ownership, or management problem that deserves a connected build.
Winery DTC System Sprint
The winery path inside the $15,000 and above Company Build Sprint.Install the customer journey, ownership, scorecards, data handoffs, and operating rhythm named by the Map.
Embedded Growth and Operations Partner
Starts at $6,000 per month with a three-month minimum.Help leadership run, inspect, and improve the system after the Sprint.
The distinction
Configuration is not the same as management.
Separate channel improvements
Polishes the tasting room, club, ecommerce, or events one at a time while the customer relationship and management view remain fragmented.
One direct-to-consumer operating system
Connects customer movement, data, staff ownership, channel economics, service recovery, and management decisions across the whole relationship.
Before the Map
Questions worth answering.
Turn a good visit into a managed customer relationship.
Start with a Business Build Map and decide which part of the direct-to-consumer system should be built first.
Map my winery operating gaps