The People Problem: Why Your Business Is Bleeding Out In The Middle
The Premise
Most owners think their biggest problem is at the top or the bottom. The truth is harsher: your business is bleeding out in the middle.
The roles that sit between you and the field-service managers, dispatchers, lead installers-are where most of the stress, confusion and resentment pile up. This is where jobs get dropped, messages get twisted, and good people decide they are done with this industry.
The “bleeding neck” roles nobody designs on purpose
The org chart grows, but the design never catches up.
In a typical HVAC or plumbing company, roles evolve like this:
- You, the owner, do everything at first.
- You get busy and promote your sharpest tech into “service manager.”
- You grab someone organized and willing to take heat and make them “dispatcher.”
None of those middle roles were built with clear authority, boundaries or training. They are just good people thrown into the buffer zone between your financial anxiety and the field’s physical reality.
That buffer zone is where:
- Techs feel controlled and disrespected.
- Managers feel set up to fail.
- Dispatch feels like a punching bag.
- You feel like nobody “gets it” but you.
That is what “bleeding out in the middle” really means.
Service managers: the high casualty buffer
Authority without power, and the seniority inversion problem.
If you had to pick one role that quietly determines whether your business is stable or chaotic, it is the service manager.
Authority without power
Most service managers land in the job because they were your best or most reliable tech. They go from “one of the crew” to “the boss” overnight. Suddenly they are expected to enforce policies they did not write and hit KPIs they did not set.
At the same time, they rarely get real power. They cannot adjust pay, fix broken processes, or say “no” to you when the board is already full. They live in a kind of middle management purgatory.
The seniority inversion problem
You might have a 22 or 28 year old manager who is great with software and dashboards trying to “hold accountable” a tech who has been doing installs since that manager was a kid.
When the manager chews out that tech for not answering a call fast enough, the tech does not hear “we care about response time.” They hear: “This kid thinks a red number on a dashboard is more important than the fact that I was overheating in an attic.”
The training paradox that freezes everyone
Service managers also live inside the worst question in the trades:
“If I train them and they leave, I just built my own competition.
If I do not train them and they stay, I pay for callbacks and trash my reputation.”
That fear keeps your people stuck at “good enough” and keeps you stuck as the final safety net on tough jobs.
Dispatchers: the emotional shock absorbers
The job description nobody puts in the ad.
If the service manager is your tactical commander, the dispatcher is your communications officer under constant fire.
In reality, especially in Texas summers, the job is this:
- Talk to homeowners who are furious and scared because their house is 88 degrees.
- Talk to techs who are exhausted, overheated and sick of being pushed into “one more call.”
- Talk to owners who see every missed opportunity as a financial wound.
Summer in Texas turns the board into a war room
When the heat index spikes, the board fills with more emergencies than you can physically handle. Dispatchers end up overbooking techs to avoid saying no, taking abuse from customers, and documenting everything in “military block lettering” to protect themselves.
Burnout is not a risk. It is baked in if you do not redesign how you support that role.
The office vs field cold war
Under all of this is a quiet cultural war. Techs think dispatch sits in AC and doesn't get it. Dispatch thinks techs are dramatic and slow. So they start punishing each other. It is petty. It is human. And it is incredibly expensive.
How to stop the bleeding
Structural problems require structural redesigns.
Here is what it looks like to actually fix this, not just complain about it.
1. Give the middle real clarity and authority
Write down what decisions they can make on their own. A service manager should be able to comp a call up to a limit. A dispatcher should know when they can say "no" to a customer.
2. Stop promoting techs without a map
Treat promotion like a role change. Train them in conflict, coaching, and meetings. Make it clear they are stepping into a new job, not just "selling out."
3. Build a real training ladder
Create simple 30/60/90 day expectations for new hires. Now the service manager's job is to run the ladder, not reinvent training every time.
4. Build a peace treaty
Fix the office vs field war with shared meetings and ride-alongs. Respect comes from seeing each other's reality.
5. Align incentives
Bonus on customer satisfaction, retention, and callback rates-not just revenue spikes that burn everyone out.
Why this matters more than “finding better people”
It is tempting to think the answer is hiring a “unicorn” dispatcher or a “rockstar” service manager. That is just another way of saying “I want someone else to magically fix my broken system.”
The companies that will win the next decade will be the ones that make those roles sane, clear and respected.
Stop the bleeding there and everything gets easier: Techs feel heard, dispatch feels like part of the team, and you finally have space to get out of the truck.
Stop the bleeding in the middle
Book a working session and we will walk your org chart from owner to dispatcher and design the first version of a company that does not bleed out in the middle.